WHAT IS EXPERIENTIAL MENSWEAR?
ARIGAMI represents a new set of fresh ideas and unique perspectives for the next generation of creative leaders & consumers. Our fashion brand is dedicated to the ground breaking use of Immersive Storytelling, using NeuroScience coupled with the creative fusion of multiple art forms. We start by transforming our tangible collections into immersive storyboards using a mix of technology, film, music and fragrance to draw upon and stimulate our customers senses. Each ARIGAMI collection promises to deliver a captivating and neurological stimulating experience that further deepens the connection and meaning behind each clothing piece we make. We have designed a "pop up" sensory outlet for our customers to experience our collection including taking part in our Live Installation Retail Environment. Are you ready to take an immersive step into the future?
There’s all kinds of interesting meanings and conversations wrapped up in what we wear. From our human desire to differentiate ourselves through association with others, our clothes can even show off our status and accomplishments. Sometimes our clothes hold more of a personal and sentimental value, one which is threaded directly into our memories. These pieces hold value beyond their physicality because they are an element of an unforgettable experience. Often times that lucky shirt, or those special pants have a special story behind them that catapults the value of it far beyond what we know it to be. We truly don’t think there’s ever been a day where a shirt was just a shirt! As soon as man emerged from the cave, clothes took on a social significance and became part of our own unique story as humans and still today as individuals.