WHAT DO WE DO?
We study the science of ambient elements such as scent, sound, touch and taste, and their intrinsic relationships with human moods. We solve real challenges using a coalition of science experts across many fields and industry experts to develop multi-sensory integrated solutions.
USING SCIENCE, TECHNOLOGY AND DESIGN.
At Arigami, our goal is to demonstrate a positive effect of multi-sensory congruent cues on peoples emotions, through research using a full scope of biometric observations. We look into which combinations of stimuli are most efficient and measure both conscious and subconscious aspects of perception.
Arigami translates research in multi-sensory perception into tangible end to end SMART solutions for INDUSTRIES seeking to PROVIDE INTEGRATED multi-sensory EXPERIENCES BACKED BY SOME OF THE WORLDS LEADING SCIENTISTS.
Consumers increasingly expect brands to have a sensory profile. While experiential strategies are driving the success of physical events, ongoing brand perception is what truly determines the who/what/where/when/how that drives new business. To maximize impact, we are developing a series of pilot research studies to explore new strategies that can help brands achieve increased emotional engagement and connection with consumers. Incorporating the latest research in neuroscience and sensory processing thinking, inquiry and search for new and expanded market/brand-related understanding and solutions. Our aim is to assist and support existing sensory delivery technologies using an interdisciplinary team of scientists.
If a brand does not meet the consumer in the right context with the appropriate mindset within an emotionally engaging environment, then promotional experiences can fall flat, negatively impacting ROI. To reverse this trend, we are exploring new technologies like contextual calibration and aspects of biometrics such as facial movements and eye-traction to better understand what receives most customer attention and how these stimuli are experienced. Creating solutions that lead to an experience that can be personalized and adaptable. We are applying neuroscience research in our quest to elevate our processes to "creativity with a purpose".
OUR MISSION IS TO develop MULTI-SENSORY INTEGRATED machine learning tools INFORMED BY SCIENCE AND ELEVATED BY TECHNOLOGY.
We help smart brands move beyond traditional and business-as-usual thinking to focus on sensory engagement. measurable brand promotions. Our research provides new cause-effect solutions and insights. Our KPI-X tools provide effective decision-making tools that are leveraged by scientific research.
We MERGE SCIENCE, TECH and DESIGN IN ORDER to create a seamless HUMAN experience USING MULTI-SENSORY PERCEPTION ACROSS INDUSTRIES.
ARIGAMI IN THE NEWS
ARIGAMI: THE FUTURE OF SOUND AND WELLNESS @projectimmerse(d) LONDON IN COLLABORATION WITH sUBPAC AND SONUX.
ARIGAMI: AI IN MEDICINE UCL MEDTECH + UCL AI
What can neuroscience teach us about fashion retail? That’s what a new, London-based research consultancy company, Arigami, is aiming to find out…
ARIGAMI & rETAILwEEK mASTERCLASS: sCIENCE & rETAIL, LONDON.
What does the future hold for retail? Ari explores ways retail can better prepare for the next wave of changes in consumption. From how to apply new technologies to using advanced neuroscience to discover new and exciting engagement frontiers.
SCIENCE, tECH AND DESIGN COMING TOGETHER AS ONE.
We are a melting pot of innovators working together to unfold new futures using multi-sensory engagement. From film to fragrance we have partnered with industry leaders across platforms.