NEW DEVELOPMENTS IN RESEARCH ARE CHANGING THE WAY WE DO BUSINESS
The market’s experiential revolution presents numerous opportunities for all industries—from retail to hospitality to healthcare. But how can we anticipate the next set of changes coming our way? At Arigami we are identifying new behavioural patterns using a variety of pioneering multi-sensory based experiments alongside some of the leaders in different fields of neuroscience and emerging technologies. Personal relevance and emotional engagement are paramount in today’s digital world. We believe that we can improve lives by learning the ways in which multi-sensory triggers can be manipulated to help reduce stress and other common concerns across multiple environments and spaces.
HEALTHCARE - MEDICAL - AI
While AI and deep learning continue to revolutionize various areas of healthcare and medicine, a significant amount of research is yet to be completed on human multi-sensory perception. Our research helps ensure we add layers of contextual empathy among other sensory factors into the machines and interfaces of tomorrow.
RETAIL - HOSPITALITY - ENTERTAINMENT
Consumers across various markets are looking for more than just the product or services most brands are used to providing. They are also seeking meaning and authenticity, not just another marketing gimmick. Engagement is more than two dimensional metrics such as ‘likes’ or ‘follows’. Engagement ROI should focus more on retention. We use multi-sensory research to better understand the experiences consumers can recall both consciously and subconsciously.
AUTO - TRAVEL - MASS TRANSPORTATION
Most humans use some sort of transportation medium, from personal mopeds to bullet trains and everything in between. We also spend a significant amount of time in these spaces. We bring together experts in these fields to study multi-sensory stimuli and its effects on stress with a focus on non-stationary environments.