Arigami
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ARIGAMI researches experiential environments to unfold where and how multisensory stimuli can enhance people’s lives. The multisensory network provides context to our daily interactions, memory and perception. Our niche area of experimentation allows us to reduce the risk of design decisions (made based on instinct alone) with validated science and empirical data. This empowers brands and organizations with the actual context of experiential data, optimizing people-centred outputs such as reducing stress, promoting well being, and other positive mood modulations using specific range of multisensory triggers. Our holistic approach elevates our understanding of spaces, interactions, perceptual pleasure and provides valuable insights that can easily feed into either the conceptual or pre-manufacturing design process.

HIGHLIGHTS

  • Cross-Modal Research: exploring the relationship between two or more senses at any given moment.

  • Identify the multisensory stimuli patterns that lead to reducing stress and promoting well-being.

  • Provide additional quantitative engagement context, beyond the market’s two dimensional data metrics.

  • Understand the sensory differences and transfer-ability into other environments including retail, hospitality, auto, healthcare, education and many more.

 

 

At Arigami we explorE the senses 
using various branches of neuroscience, biology, chemistry and psychology.

 
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Our sensory system consists of sensory receptors, neural pathways, and parts of the brain involved in sensory perception. Commonly recognized sensory systems are those for vision, hearing, somatic sensation (touch), taste and olfaction (smell).

At ARIGAMI we look into which combinations of stimuli are most efficient and measure both conscious and subconscious aspects of engagement.

Prior research suggests atmospheric stimuli to contribute to establish an appealing atmosphere and studies have confirmed that people react to different stimuli. However, studies have not examined how multisensory congruent cues, added to a visually dominant environment, might impact or enhance emotions and/or alter behavior.

 

DID YOU KNOW?

  • In addition to sight, smell, taste, touch, and hearing, humans also have the sense of balance, pressure, temperature, pain, and motion.

  • Previous studies show that over 75% of emotions are triggered by smell which is linked to pleasure, well-being, emotion and memory

  • 85-95% of daily decisions occur on the subconscious level.

 
 

 

how can arigami help your organization?

 
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Neuroscience is the study of the brain and the central nervous system. It is a multidisciplinary branch of biology, that deals with the anatomy, biochemistry, molecular biology, and physiology of neurons and neural circuits. It also draws upon other fields, with the most obvious being pharmacology, psychology, and medicine.

Our focus and specialism is on Cognitive Neuroscience; the scientific field that is concerned with the study of the biological processes and aspects that underlie cognition, with a specific focus on the neural connections in the brain which are involved in mental processes.

Cognitive Neuroscience offers a methodical and practical lens through which we can understand how people perceive their environments and function in response; biologically, physiologically and cognitively.

 

BIOMETRIC MEASUREMENTS

  • EEG

  • Heart Rate

  • GSR

  • Temperature

  • Respiratory Rate

  • Pupil Dialation

  • fMRI

  • Eye Tracking

 

BRIDGING THE GAP BETWEEN THEORY AND PRACTICE.

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In order to further advance our understanding and use case for this level of research we had to think differently. Team research is the source of some of the greatest breakthroughs of all time. We recognized early on that while many independent researchers or labs are pursuing sensory studies, most of them are isolated from one another, and typically only focus on only one sensory modality.

ARIGAMI brings together a network of established researchers who are moving strongly and clearly in favor of streamlining experiments because of its often strong advantages.

Our scientific consultants are helpful in tackling complex and important problems. Working together allows us to produce better work because together we can take on more ambitious projects, bring complementary knowledge and apply diverse research methods.

Our network consists of researchers with diverse experiences and skills that are clearly a benefit, and complement each other by balancing breadth versus depth, basic versus applied research directions and quantitative versus qualitative approaches.

 

RESEARCH EXPERTISE

  • Multisensory Perceptual Pleasure

  • Emotions and Subemotions

  • Computational Neuroscience

  • Computational Biology

  • Olfactory Science

  • Haptic Science

  • NeuroChemistry

  • NeuroCellular

  • Consumer Psychology

  • Sound Specialists

  • Frequency and Wavelengths

  • VR/AR/MR