WHAT DO WE DO?
We study the science of ambient elements such as scent, sound, touch and taste, and their intrinsic relationships with human moods. These sensory experiences can inspire the emotional connections which drive positive cognitive and behavioural responses – which, in turn, influences an improved state of mind or mood.
USING SCIENCE, TECHNOLOGY AND DESIGN.
At Arigami, our goal is to demonstrate a positive effect of multi-sensory congruent cues on peoples emotions, through valence, and biometric observations. We look into which combinations of stimuli are most efficient and measure both conscious and subconscious aspects of perception. Other aspects include peoples' attitudes towards various spaces, the time spent in the space, but also concerning purchase behaviour and post purchase activity.
Arigami translates research in multi-sensory perception into tangible end to end AI solutions for ORGANIZATIONS seeking to reduce STRESS AND PROVIDE INTEGRATED EXPERIENCES.
Millennial consumers increasingly expect brands to have a personal and social values and purpose. While experiential strategies are driving the success of physical events, ongoing brand perception is what truly determines the who/what/where/when/how that drives new business. To maximize impact, we are developing a series of pilot research studies to explore new strategies that can help brands achieve increased emotional engagement and connection with consumers. Incorporating the latest research in neuroscience and sensory processing thinking, inquiry and search for new and expanded market/brand-related understanding and solutions, our aim is to assist and support existing retailers, e-commerce, cross platform industries and AI in developing informed practices in their design-to-delivery value chain.
To date economics, creativity, and technological considerations have shaped the retail environment. Well-understood and intention science has been the missing component in this picture for too long now. By integrating relevant aspects of cognitive and effective neuroscience in the design process, we can help brands build a stronger thought-emotion connection with their end consumers.
If a brand does not meet the consumer in the right context with the appropriate mindset within an emotionally engaging environment, then promotional experiences can fall flat, negatively impacting ROI. To reverse this trend, we are exploring new technologies like contextual calibration and aspects of biometrics such as facial movements and eye-traction to better understand what receives most customer attention and how these stimuli are experienced. Creating solutions that lead to an experience that can be personalized and adaptable. We are applying neuroscience research in our quest to elevate our processes to "creativity with a purpose".
OUR MISSION IS TO develop ‘ENGAGEMENT’ machine learning BUSINESS tools INFORMED BY SCIENCE AND ELEVATED BY DESIGN.
We help smart brands move beyond traditional and business-as-usual thinking to focus on scalable, measurable brand promotions. Refining how brick-and-mortar or hybrid digital, pop-up activations encourage interactive consumer/brand experiences with the goal of establishing new or cementing existing relationships. Our research aims to provide new cause-effect solutions and insights. Our KPI-X tools will evolve into another effective decision-making must-have that can complement traditional consumer data KPI’s.
We MERGE SCIENCE, TECH and DESIGN IN ORDER to create a seamless HUMAN experience between MULTI-SENSORY PERCEPTION and OUR MENTAL WELL BEING.
ARIGAMI IN THE NEWS
ARIGAMI: AI IN MEDICINE UCL MEDTECH + UCL AI
What can neuroscience teach us about fashion retail? That’s what a new, London-based research consultancy company, Arigami, is aiming to find out…
ARIGAMI & rETAILwEEK mASTERCLASS: sCIENCE & rETAIL, LONDON.
What does the future hold for retail? Ari explores ways retail can better prepare for the next wave of changes in consumption. From how to apply new technologies to using advanced neuroscience to discover new and exciting engagement frontiers.
SCIENCE, tECH AND DESIGN COMING TOGETHER AS ONE.
We are a melting pot of innovators working together to unfold new futures using multi-sensory engagement. From film to fragrance we have partnered with industry leaders across platforms.