Harnessing the Power of Color in Experience Design

In the new era of experience design, color represents so much more than a brand palette. In fact, new science has shown how highly personal color is and how it can actually trigger feelings and even memories. Brands and retailers have a unique opportunity to leverage color to guide their experience strategies. During this Experience Insiders conversation, we sit down with Ari Peralta, a multi-award winning sensory designer and partner at mycoocoon, to explore how color can be used in physical spaces to drive immersion and even well-being.

In the new era of experience design, color represents so much more than a brand palette. In fact, new science has shown how highly personal color is and how it can actually trigger feelings and even memories. Brands and retailers have a unique opportunity to leverage color to guide their experience strategies. During this Experience Insiders conversation, we sit down with Ari Peralta, a multi-award winning sensory designer and partner at mycoocoon, to explore how color can be used in physical spaces to drive immersion and even well-being.