STIMULATE RETAIL

Worldbuilding: Designing Multisensory Worlds That Empower Customers To Craft Their Own Brand Journey

Brand worldbuilding delivers the chance to engage customers across multiple platforms and create a cohesive sensory experience within a brand-controlled environment.

• The key pillars to brand worldbuilding are Choice, Context, Collaboration, Creativity and Continuity

• Giving customers a sense of agency is critical in empowering their journey while reinforcing positive images of the brand in question.

• Loosening the reins and allowing customers to choose their own experience path promotes both engagement and loyalty.

• Helping us unravel this fascinating topic and identify new business opportunities, is tech pioneer, fashion innovator, keynote speaker, and strategist, Cathy Hackl, Chief Futurist at Journey.
  
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STIMULATE RETAIL

Brands Pop into the Surreal as 3D Billboards Surge

New tech, amplified by creativity, leads to engaging and larger-than-life 3D billboard advertisements that do more than just trick our brain — they sell. 

• The 3D billboard trend 

• Science & psychology behind 3D ads

• How 3D ads are more effective than 2D ads

• Benefits of 3D advertising

• Brand case studies 

• Future outlook of 3D visualization
  
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STIMULATE RETAIL

Generative Art is Helping (re)Humanize the Retail Experience

Incorporating generative art empowers transformative retail experiences that not only encourage customers to visit and shop, but can also promote wellness

• Discover the meaning and benefits of generative art in retail design 

• Meet some of today’s leading generative artists 

• Learn how top retail brands are leveraging generative art to increase sales 

• Explore ways generative art can be used to promote customer wellness
  
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STIMULATE RETAIL

Amplifying Sound’s Role in Retail Design

The difference between a harmonious retail environment and a noisy, discomforting one can have a direct impact on both ROI and the wellbeing of retail customers and staff.

• All ambient design components should be considered with sound as one of the factors.

• Many retailers overlook the negative impact of noise on sales and the human brain.

• Today’s retail sound strategies involve a mix of intricate compositions, meticulously curated playlists and sound art installations.

• Retailers should look to other industries, such as theme parks and art installations, to find inspiration on ways to incorporate spatial sound into their designs.
  
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STIMULATE RETAIL

Sensory Enabling Technologies (SETs) are Radically Reshaping the Future of Digital Retail

From Apple’s new Vision Pro to Emerge haptics, Sensory Enabling Technologies (SETs) continue to open entirely new avenues for value creation, unlocking novel ways for brands to stimulate consumers' senses with digital content.

• SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

• For the brains of the consumer, online experiences are just as important as offline.

• Multisensory experiences move along the reality-virtuality continuum, where they can go from real through mixed reality (e.g. augmented reality) to fully virtual (e.g. virtual reality).

• Beyond tech, online content has the power to bring up sensory memories experienced in real life, simply by conjuring fond memories with tastes, scents, and colors.

  
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